The Blog
Writing advice, occasion guides, and the stories behind the cards we send.
The blank birthday card is one of life's small panics. Here is a practical guide to writing something genuine — with message ideas for close friends, parents, partners, siblings, colleagues, and children.
Read article →Sympathy cards are the hardest cards to write. Most people reach for familiar phrases that, despite good intentions, say the wrong thing. Here is what to avoid — and what actually helps.
The greeting card is older than you think. From 15th-century love poems to Victorian Christmas cards to modern personalised printing, here is the story of how a piece of paper became one of the most enduring forms of human connection.
There is a persistent belief that a handwritten card is more sincere than a printed one. Is it true? And does the medium matter as much as we assume?
Wedding cards are among the few that get kept for decades. Here is how to write something genuine — whether you are the best friend, the distant colleague, or the relative who only knows one half of the couple.
More Christmas cards are sent than any other kind. Most of them say the same three things. Here is how to make yours stand out — with message ideas organised by your relationship with the recipient.
Get well cards are harder to write than they look. Say the wrong thing and you minimise. Say nothing and you disappear. Here is how to find the right words — for minor illness, surgery, serious diagnosis, and more.
Thank you cards are the most underused card in the pack. A genuine, specific thank you is one of the most remembered things you can give someone — and it takes less than three minutes to write.
Not every difficult card to write is a sympathy card. Job loss, divorce, illness, mental health struggles, burnout — sometimes someone you care about is going through something hard and a card is the most useful thing you can send. Here is how to write one.
Not every card needs three paragraphs. Sometimes a short, honest line says more than a long one. Here are 60 short messages — organised by occasion — for when you want to say something real without overcomplicating it.
Valentine's Day cards carry more pressure per square inch than almost any other. Here is how to write something genuine — for a long-term partner, a new relationship, a close friend, or family.
Mother's Day cards are the hardest cards many people write all year. You are trying to thank someone for something that cannot be adequately thanked. Here is how to say something that actually means something.
Father's Day cards can feel harder to write than they should. Here are message ideas for your dad, a husband who is a father, a grandfather, and a step-dad — honest and organised by relationship.
If you want a greeting card that feels genuinely personal — your words, your design, your photo — off-the-shelf cards will always disappoint. Here is why 1in100.win is the custom card designer we recommend.