Valentine's Day cards occupy a peculiar space in the greeting card world. They are, statistically, the second most popular card occasion after Christmas — and they carry the most pressure per square inch of any card ever written.

Whatever you write will be read very carefully. That is either an opportunity or a source of paralysis, depending on your relationship with blank paper.

Tip

The most remembered Valentine's messages name one specific thing that is true about the relationship — not 'I love you' in the abstract, but 'I love the way you still make me laugh after all these years.' Say the specific thing.

For a long-term partner

Years of intimacy can make the blank Valentine card feel simultaneously too big and too small. The trick is to say one true thing that only you could write.

I choose you every day. Today I just wanted to say it on paper. Happy Valentine's Day.

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Every year with you is better than the last. That is not something I ever expected, and I am so grateful for it.

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I love the life we have made together. Happy Valentine's Day.

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After all this time, you still make ordinary days feel worth having. Happy Valentine's Day.

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Being loved by you is the best thing about my life. Happy Valentine's Day.

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You make me want to be better. That is rarer than people know. Happy Valentine's Day.

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For a new relationship

Too much feels intense; too little feels indifferent. Aim for warm and genuine without overpromising. Honest beats poetic at every stage of a relationship.

I did not know what to expect when we started this, but I am really glad we did. Happy Valentine's Day.

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Whatever this is, I like it a lot. Happy Valentine's Day.

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You make everything more interesting. Happy Valentine's Day.

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I am very happy you are in my life. Happy Valentine's Day.

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This is still new and I already know it is good. Happy Valentine's Day.

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For a close friend (Galentine's / Palentine's)

Valentine's Day is increasingly celebrated between friends — and rightly so. A genuine message of platonic love is entirely appropriate and often more valued than the romantic cards.

Not all great loves are romantic. I am so grateful for you. Happy Valentine's Day.

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You are one of the most important people in my life, and today seems like a good day to say it.

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I love you in the most entirely uncomplicated way. Happy Valentine's Day.

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Thank you for being my person. Happy Valentine's Day.

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The luckiest thing that happened to me was becoming your friend. Happy Valentine's Day.

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For family

Love takes many forms. Today I am thinking of how lucky I am to have yours. Happy Valentine's Day.

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You are one of my most loved people. Happy Valentine's Day.

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Thank you for all the love you bring into my life. Happy Valentine's Day.

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Sending you love today — and every day. Happy Valentine's Day.

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Design a Valentine's Day card that says exactly what you mean — at 1in100.win.

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