Writing Guides

How to Write a Greeting Card

Honest, heartfelt advice for every occasion — from one-liners to full messages.

🎂Birthdays

How to Write a Birthday Card They Will Actually Keep

A great birthday card goes beyond the date. It reflects the person, the relationship, and a specific truth about them. Here is how to find it.

  • Pick one real memory or trait — specificity beats general praise every time
  • Match the tone to your relationship (silly for close friends, warm for colleagues)
  • Avoid clichés: "another year older" and "may all your wishes come true" add nothing
  • A two-sentence heartfelt message beats a five-line generic poem
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💍Weddings

Wedding Card Wording: What to Say (and What to Skip)

Wedding cards are kept for decades. The words you choose will be re-read. Make them count with this simple framework.

  • Address both people by name — never just "Mr and Mrs"
  • Wish them something specific, not just happiness in the abstract
  • If you know one partner better, acknowledge the other genuinely
  • Keep it warm but not sentimental to the point of insincerity
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💑Anniversaries

Anniversary Card Messages for Every Milestone

From one year to fifty, anniversary cards call for reflection and celebration. The key is honoring the journey, not just the number.

  • Reference something specific about their relationship that you admire
  • For early anniversaries, celebrate who they are becoming together
  • For major milestones (25, 50 years), honour the depth of commitment
  • A touch of humour works well for close friends, keep it warm for acquaintances
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💝Valentine's Day

Valentine's Day Cards: Say the Specific Thing

Valentine's cards carry the most pressure per square inch of any card. The fix is simple: name one real, specific thing about the relationship — not love in the abstract.

  • Name one specific thing about your relationship — a habit, a moment, a quality
  • Honest beats poetic at every stage — especially in new relationships
  • A Valentine's card for a friend or family member is entirely appropriate
  • Avoid generic verse — the blank space is your chance to say something only you could write
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👨Father's Day

Father's Day Cards: Beyond 'World's Best Dad'

The cards that land are the ones that name something specific. Not what a dad is in general — what this dad is, specifically, to the person writing.

  • Pick one thing your dad did or taught you that you have never forgotten
  • For partners who are fathers, say what you witness every day that deserves saying out loud
  • For step-dads, acknowledge the choice they made — that is the most important thing
  • Short and honest beats long and elaborate every time
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💊Get Well

Get Well Card Messages: What to Say When Someone Is Ill

Get well cards are harder to write than they look — forced cheerfulness can feel hollow. Here is how to match your message to the situation.

  • Acknowledge what they are going through without minimising or over-promising
  • Avoid "you will be fine soon" — you cannot know that, and it can ring hollow
  • For serious illness, simple honesty beats empty optimism every time
  • Offer something specific: "I am free Thursday" beats "let me know if you need anything"
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💒Engagement

Engagement Card Messages: Celebrate the Yes

An engagement card is one of the few where unambiguous joy is the right tone. Here is how to make it personal rather than generic.

  • Name something specific you have witnessed about their relationship
  • Address both people — not just the one you know better
  • Humour works here, but keep it warm rather than pointed
  • A short, true message beats elaborate sentiment every time
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🏡New Home

New Home Card Messages: Welcome to the Next Chapter

A new home card should feel like a warm hug, not a checklist. Celebrate the people and the beginning, not the property.

  • Focus on the people and their new beginning, not practical advice
  • Warmth and lightness work well — moving is stressful, and levity is a gift
  • Keep it brief; new homeowners have a lot on their plate
  • A short, genuine wish for happiness is always the right choice
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💌Just Because

Just Because Cards: No Occasion Needed

A card sent for no reason is often the most powerful card a person ever receives. Here is how to make yours land.

  • Mention why you thought of them — the specificity is what makes it land
  • Keep it simple; over-explaining undermines the spontaneity
  • Name one real thing you appreciate, admire, or have been thinking about
  • Just because cards often get kept longer than any occasion card
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Put Your Words on a Beautiful Card

Every guide above was written to help you express something real. Now design the card that delivers it — at  1in100.win.

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